We already agree that SEO is important to make your website visible in search engines like Google. But how do you start with this? WordPress has useful plugins to get started with SEO optimizations on your website. Yoast SEO is one of them. But lately, there’s a new plugin that’s getting really popular, Rank Math. I would like to explain the differences between the two plugins. Is one better than the other?

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Yoast SEO vs Rank Math

Yoast SEO

If we compare the tools, we see that Yoast SEO has been around for quite a long time. In 2010, the plug-in was designed by, yes, a Dutchman. The WordPress plugin makes it possible to add focus keywords and meta data to pages. He also analyzes your pages and gives tips to optimize them for better readability and a better SEO score.

The free version of the plugin will get you a long way, but the paid version ($89) offers additional featuressuch as internal linking, redirects, and more.

Rank Math

Rank Math, on the other hand, was launched in 2018 and is therefore still relatively new. The plugin offers automated functions to optimize your website. It provides integration with Google Search Console and other keyword tools and is quite ‘light’ to use. The plugin will disable the features that you do not use, so that your website does not slow down.

This tool is also free and offers premium features starting from $59. This is interesting because with a Pro version you can track keywords and create your own structured data.

Both tools are very accessible for both beginners and advanced users. They offer tips and steps to get started with SEO on your website. But if you want to achieve that extra layer, Rank Math offers more options. Let’s see which ones exactly.

Keyword Optimization

Both tools make it possible to enter a focus keyword for a page. But with Rank Math you can add several, where with Yoast you can use a maximum of five (in the pro version).

Both Rank Math and Yoast SEO indicate where you should include your keyword in the page. Once your page has been optimized properly, you will receive a ‘green light’ to make it live. Of course, these are only indications. Think of using the keyword in the titles, in the introduction and several times in the body text. The useful thing about entering multiple focus keywords is that it is easier to work with synonyms, so that your page will feel much more natural.

So, both plugins work in a similar way, although Rank Math indicates a little more clearly – with a score out of 100 – how well your page is optimized. With Yoast SEO, this is in the form of a red, orange or green sphere. You will learn a little faster what works and what doesn’t when you use Rank Math.

Content optimization

Similar to keyword optimization, Yoast SEO also offers content optimization. The tool checks whether your text is legible and gives tips to improve readability. Think of adding connecting words and intertitles, writing in the active voice and shortening paragraphs.

Rank Math has a similar analysis, but there it is woven into the overall score that a page already gets for the SEO optimizations.

Readability is not the most important factor when it comes to SEO, but it is something to consider. Google considers the user experience to be more and more important, especially with the new Page Experience Update that is currently being rolled out.

Integration with other tools

The deeper you want to dive into SEO, the more tools you will want to use. Both plugins provide integrationswith tools and optimizations such as:

  • Google Search Console
  • Automatic canonical URLs
  • XML ​​sitemaps
  • Social media optimization (Open Graph)
  • SEO breadcrumbs
  • Site verification
  • Structured data

This is where we start to see bigger differences between both tools. Rank Math offers many more features for free. Internal linking and keyword suggestions, which you have to pay for at Yoast SEO, are offered for free at Rank Math. In addition, you can also set up redirects and get keyword analytics in the free version.

There are also tools available in Rank Math that Yoast SEO does not offer at all. Things like rankings of keywords and competitor analysis. Other extra features that you will only find in Rank Math are:

  • Google Trends integration
  • SEO for images
  • Automatic descriptions with images
  • Customer management mixed
  • Extensive redirects (302, 307, 410,…)
  • 404 logs
  • Structured data for videos that populates automatically
  • SEO warnings

Here we clearly notice that Rank Math far exceeds the basic features of Yoast SEO.

Need help with your website? Contact me!

Ease of use of the plugin

Earlier in this blog I mentioned that both plugins are very easy to use, even for those who are just getting started with SEO. Rank Math takes this one step further. The plugin offers a basic and advanced mode.

In the basic mode, especially for beginners, a lot will run automatically, and the tool is presented much more simplistic, so that it comes across as less overwhelming. The advanced version is perfect for professionals or SEO experts who want to control every part of their website.

Which plugin is better?

While Rank Math offers many more options, we can’t necessarily say the plugin is better than Yoast SEO. It just depends on what you want to do and how advanced you want to manage your SEO.

Yoast SEO remains a good option for beginners who want to give their website an initial optimization. Do you want to apply a more extensive SEO strategy? Then I recommend installing Rank Math.

Do you have any questions, or do you need help with your own website? Do not hesitate to contact me!