If you choose a new website, you have a lot of choices for building the site. From a blog to an extensive website or even a webshop. Want to keep it a little easier? Then you can go for a one-pager, or a website that consists of one page. You go through the entire website while scrolling. This is especially useful for companies that don’t have to provide as much information on their site. But how do you build a strong one-pager? I’ll explain it to you.
Who can use a one-pager?
Before you choose a one-pager, it is important to consider whether this is the best option for your company/project/event. A one-pager is especially suitable for websites that have little content and one clear message. Think of personal websites, portfolios, websites for small businesses or freelancers, landing pages for campaigns or for one-off events.
However, do you know in advance that your website will be very complex and contain a lot of information? Then it’s best not to put all of this on one page. Even if you want to add a webshop or blog to it, you’d better not opt for a one-page website.
How to design a one-pager?
To make your one-page website a success, I’ll give you five tips that will improve the design and usability of your site.
Keep it simple
A good presentation is the key to creating a successful one-pager. Less is more in this case. Think about the most important message you want to convey on your website. Make sure your text is legible and contains the essentials.
When visitors come to your website, they want to be able to find the most important information right away. Visitors shouldn’t waste time finding your contact details, for example. To do this, prioritize and remove all unnecessary information. One easy way is to think about how your audience reads and processes information. What vital information are they looking for? Does your most important content answer to the 5 W’s: who, what, why, when and where?
Use a logical layout
We read more and more on our mobile phone and to create an effortless reading experience you need to plan and conceptualize how you want to structure your content. Make every piece of content count by dividing your content into logical sections. This makes it easy for users to find what they are looking for.
One of the ways to professionally structure your website is to follow the cone principle. Important information should be at the top of your website, such as what your website is about. Then gradually move on to the more specific, supportive information. For example, let’s say you’re creating a wedding website. The most important information – who is getting married and when and where the ceremony will take place – should be at the top of your website. The less important information, such as the registry, is at the bottom of the page.
Enhance your text with visual elements
Did you know that 65% of us learn more easily visually? No matter how brilliant your copy is, if you don’t break up long text with multimedia, readers will quickly lose interest. Enrich your text with photos, videos, and slideshows to engage and inform your readers. For example, you can also extend one photo across your entire page, so that it slides along when you scroll.
Make an easy navigation
Although users can scroll through your site, a navigation offers extra user-friendliness. Navigation leads visitors directly to the information they are looking for about your product or service. Instead of sending your visitors to different pages, you can set the navigation to jump to different points on the same page by using anchor links.
With a one-page website, it’s also important to keep your navigation simple. Think again about those 5 Ws and which navigation links are essential to create a well-organized website. Don’t redirect your audience to external websites in your navigation. It’s too confusing and they can assume it’s a wrong link. If you do need to redirect your users to external sites, use icons to let users know where they’re being directed.
Provide powerful call-to-actions
Call-to-actions are a final, important part of your one-page website. They ensure that – after all the scrolling – your visitors do what you expect of them. This could be anything of course. It can be to buy a product, but you can also end with a contact form to be able to contact you. Think about what you want your visitor to do and how you can encourage them to take that action with an effective call-to-action.
What should you definitely not do?
From the tips above it seems to be fairly clear what you should and should not do to build a strong one-pager. What you should definitely avoid is too much text. You probably tend to use a lot of keywords in your copy, but that is not the best idea. One-page websites are not ideal for SEO, purely because they only have one URL and you cannot be visible for many keywords.
So, make sure that you give one message on your one-pager and that it is very clear. Both for the reader and for Google. This way you have a greater chance of being visible on your core keywords, so that you can still be found by that target audience.
Do you have any questions about one-pagers or are you ready to build your website with me? Feel free to contact me!